psoriasis

FanDuel’s Portrayal of Psoriasis Just Doesn’t Get It

The “clever” Thanksgiving advertisement by FanDuel caught my attention immediately. It wasn’t because I love to watch sports or that I bet on games (I don’t). Rather, their stating of the odds of a family member mentioning their psoriasis at the family gathering felt off-putting as someone who has lived with it for most of my life.

An older women at a holiday gathering is pulling her sleeve up to show that she has a psoriasis rash on it. A graphic shows that there is a 3 to 1 chance that her showing her skin is TMI (too much information)
Screenshot of a FanDuel advertisement on November 24, 2022 taken on my IPhone.

I appreciate how the National Psoriasis Foundation (NPF) responded with this FaceBook post and debated until now whether to share my thoughts. But I feel I still need to.

As of today I hadn’t seen a response from FanDuel, but if I do I’ll amend this post. Regardless, I disagree that “everything in life is a bet,” as the commercial suggests. Thinking in these terms about others who have a serious chronic illness is insensitive and dark. Nor is it “TMI” to share about living with a chronic illness.

For much of my life I’ve fought the stigma that psoriasis is “just a rash” that is an annoyance to others.

Continue reading
Standard